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行政總裁的話 EXECUTIVE DIRECTOR’S MESSAGE

智慧化的流程有助我們更有效地展開工作與分
析業界概況，而未來我們亦將鼓勵業界善用更
多智能技術，以迎接智慧旅遊大趨勢所帶來的
潛在機遇。

Smart processes enable us to work more
effectively and analyse the industry landscape.
Going forward, we will continue to promote the
adoption of intelligent technologies to embrace

the potential opportunities arising from the
smart tourism trend.

誠然要在重啟後大步邁向新里程，我們必 Maintaining close connection with stakeholders like travel
須與旅行代理商、導遊及領隊等保持緊密 agents, tourist guides, and tour escorts in order to understand
聯繫，了解市場情況及業界所需。前線從 market dynamics and industry needs is indeed crucial to
業員作為香港與入境旅行團旅客的重要橋 stride confidently towards the new milestone. Facilitating
樑，是向旅客說好香港故事的主要渠道， open dialogues with frontline practitioners, who serve as a
因此，與他們的充分溝通尤其重要。過去 bridge to convey to inbound tour group travellers good stories
一年，旅監局多次實地視察從業員接待入 of Hong Kong, is particularly important. In the past year, TIA
境旅行團的情況，了解前線從業員的實際 has conducted numerous on-site inspections to assess how
工作需要與挑戰，並作出支援及探討改善 frontline practitioners receive inbound tour groups, gaining
方案。我們亦向表現傑出的導遊頒發「有 valuable insights on their challenges and needs in order to
您真好」嘉許證書，鼓勵業界時刻提供高 provide support and explore strategies for improvement. As
質素的服務，堅守專業形象。未來我們將 an encouragement to deliver top-notch services and uphold
繼續與業界協商交流，並致力於年內透過 professional image from time to time, TIA has also presented
外展形式與更多前線從業員見面與會談， “You’re Awesome” commendations to outstanding tourist guides
以便更透徹了解業界所需。 in recognition of their good performance. Moving forward, we
will continue to liaise and exchange ideas with the trade, and
to meet and discuss with more frontline practitioners through
outreach initiatives to ensure a comprehensive understanding
on the industry’s needs.

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