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行政總裁的話 EXECUTIVE DIRECTOR’S MESSAGE

作為一個新成立的機構，在過去一年，全 Thanks to the support and coordination from the Government
賴特區政府與旅遊業界的支持與協調，旅 and trade, TIA, as a newly established organisation, has
監局各項工作得以順利推行，並於香港這 smoothly undertaken numerous tasks to establish a strong
國際城市旅遊樞紐「站穩腳」。而在穩立 presence in the international tourism hub of Hong Kong.
基石之後，展望來年，我們將繼續加強與 Building upon this solid foundation, we will continue to
業界及各持份者的溝通和意見互換，與 strengthen communication and idea exchange with the
相關機構組織建立更緊密的跨部門合作關 trade and stakeholders, foster closer interdepartmental
係，與更多內地城市開通交流窗口，以及 collaborations with relevant organisations, and open up more
在發牌及規管上推行措施配合業界積極開 exchange channels with Mainland cities. Apart from facilitating
發和推出如潮流文化行、創意體驗行、文 the trade, in conjunction with the implementation of licensing
化風情遊等嶄新的深度遊路線，同時透過 and regulatory initiatives, to develop and introduce cutting-
結合智能技術和大數據的運用，以提升業 edge travel routes with in-depth themes such as HK Pop
界的技能、專業水平和形象，協助升級轉 Culture, Unconventional Journey and Legacy of Joy, TIA will
型，為香港旅遊業界創造更多機遇和 also leverage intelligent technologies and big data to enhance
價 值。 the trade’s skills, professionalism and image for upgrading and
transformation, in order to generate more opportunities and
value for the travel industry.

本著開誠溝通，共同向前的原則，旅監局 In line with our principles of open communication and
過去與業界攜手應對新規管制度和旅遊業 collaborative progress, TIA has worked closely with the trade
重啟所帶來的挑戰，為香港旅遊業開啟新 to collectively overcome the challenges brought by the new
里程。我們衷心期望與業界一起投身智慧 regulatory regime and the resumption of normalcy, ushering in
旅遊新時代，共同為香港旅遊業的可持續 a new milestone for Hong Kong’s travel industry. We sincerely
發展作出貢獻。 look forward to working with the trade in embracing the new era
of smart tourism and contributing together to the sustainable
development of Hong Kong’s travel industry.

方安妮 Annie FONDA
行政總裁 Executive Director

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