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主席的話 CHAIRPERSON’S MESSAGE

香港旅遊業於新規管制度實施後，正邁向另
一個關鍵的新里程，行業持續發展，我亦深
信香港旅遊業前景光明。

Riding on the implementation of the new
regulatory regime, Hong Kong’s travel industry
is embarking on another pivotal milestone in its
evolution, and I firmly believe that the industry
will scale new heights.

挑戰─旅遊秩序與人流管理。旅監局一直 significant increase in the number of inbound tour group also
積極與業界保持緊密協商，了解本港旅遊 pays strong testament to Hong Kong’s allure and the tourism’s
活動情況及趨勢，並適時加派前線人員到 promising future. In response to the challenges posed to travel
較多入境旅行團到訪的旅遊景點及餐飲處 order and crowd management upon the industry’s recovery, TIA
所巡察，以便協調與疏導人流，令旅遊活 has liaised closely with the trade to stay abreast of the situation
動有序進行；亦務求讓旅客能圓滿享受旅 and trends of the travel industry. Extra frontline manpower is
程的同時，減低旅遊活動對本地社區造成 deployed timely to inspect tourist attractions and catering
的影響。為進一步做好人流管理的協調， premises popular to inbound tour groups, ensuring effective
旅監局持續優化內地入境旅行團登記系 crowd management and that tour groups’ travel itineraries are
統，並將入境旅行團所需登記項目的範圍 underwent smoothly and orderly while minimising the impact
擴展至旅行團將到訪的用膳食肆及旅遊景 to local community. In order to have a better coordination on
點，以便旅監局更準確掌握到訪各區的旅 crowd management, TIA continued to optimise the Mainland
行團數字與人流及作出相關應變安排，避 Inbound Tour Group Electronic Registration System and has
免引起交通或街道阻塞的情況。 expanded the coverage of registration items to also include
“visiting restaurants” and “visiting tourist attractions”, such
that TIA is allowed to make more precise assessment on
the distribution of tour groups and visitor flow in formulating
corresponding contingency plans to avoid traffic obstructions
or street blockages in a particular district.

TRAVEL INDUSTRY AUTHORITY ANNUAL REPORT 2023-24 5