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主席的話

CHAIRPERSON’S

MESSAGE

馬豪輝先生，GBS, JP
主席
Mr MA Ho-fai, GBS, JP
Chairperson

推動創新思維 Fostering diversified tourism through
開展多元化旅遊 innovative thinking

旅遊業監管局（旅監局）自旅遊業新規管 Following a year of full operation since the implementation of
制度於2022年9月正式實施並全面運作一 the new regulatory regime of the travel industry in September
年多以來，透過推行多方面的推廣工作及 2022, the Travel Industry Authority (TIA) continued to optimise
與各持份者的溝通協作，持續優化發牌及 its licensing and regulatory initiatives to align with the industry’s
規管措施以配合行業發展，逐步確立及深 development and has steadily established and solidified its role
化其行業規管的角色。過去一年，旅監局 as a statutory regulatory body through proactive promotions,
緊貼智慧旅遊的大趨勢，迎接復常帶來的 communications, and collaborations with its stakeholders. Over
挑戰，捉緊每個新機遇。 the past year, TIA has remained attuned to the smart tourism
trend, tackled challenges posed by the return to normalcy, and
captured new opportunities as they arise.

自香港與內地和世界各地通關，香港旅遊 The recovery of Hong Kong’s travel industry gathers pace
業逐步、有序地復甦。外遊旅行團數字 in a progressive and orderly manner since the normal travel
迅速回升，我們樂見業界於疫情後積極回 between Hong Kong, the Mainland, and the world resumes.
應外遊旅客對旅遊產品愈趨多樣化的新需 The number of outbound tour group has quickly rebounded and
求，務求為旅客提供高質素的服務與體 we are pleased by the trade’s active responses to outbound
驗。入境旅客數字同時顯著上升，充分印 travellers’ new demands of perusing diversified tourism
證香港的吸引力及香港旅遊業明朗的前 products in the post-pandemic era, striving for the delivery
景。旅遊業的復常，亦同時為旅監局迎來 of high quality services and experiences to travellers. The

4 旅遊業監管局 年報 2023-24